“No one looks back on their life and remembers the nights they got plenty of sleep.”

The challenge for me and my team is to make dreams come true. If that’s ice-skating in the Summer or helping 5.500 kids understand what a healthy lifestyle is, we’ll do it. For me, the purpose of an event is to give guests something beautiful to remember. That means we need to stir their emotions, in whatever way.

I will always twist things into something more creative, more fun or even a bit weird. Anything to fuel the party and bring the message across. I don’t cross lines though. Will stick to the plan. Unless you want me to cross certain lines.

When we start a project, it’s like a rollercoaster. A huge rush, speed and excitement, but following a strict path. What do I get out of it? Excitement. Feeling alive-and-kicking! I love seeing people with a huge smile on their face. It’s intangible but extremely valuable. That’s why I love a party. A really good party.

See you soon!